Market-researched rates for project packages, maintenance retainers, and UX research services. April 2026 data.
| Package | Price | What's included |
|---|---|---|
| Starter 3–5 pages | $5,000–$7,000 | Intake, light competitive research, 2 design directions, React/Next.js build, Sanity CMS, Vercel deploy, 2 revision rounds, handoff + Loom walkthrough |
| Standard 5–8 pages | $8,000–$12,000 | Everything in Starter + deeper research, product/portfolio pages, custom components, Formspree integration, SEO setup |
| Premium 8+ pages, complex | $12,000–$18,000 | Everything in Standard + full UX research package, e-commerce considerations, custom animations, extended revision rounds |
How project revenue is divided between partners based on role and scope.
| Responsibility | Alf | Roland |
|---|---|---|
| UX/UI Design, Research, IA | ● | — |
| Next.js / Sanity CMS Build | ● | — |
| Vercel Deployment | ● | — |
| Photography | — | ● |
| Project Management / Client Relationship | — | ● |
| Post-launch Maintenance (built into project fee) | — | ● |
| Package | Total | Alf | Roland |
|---|---|---|---|
| Starter | $5,000–$7,000 | 70% · $3,500–$4,900 | 30% · $1,500–$2,100 |
| Standard | $8,000–$12,000 | 68% · $5,440–$8,160 | 32% · $2,560–$3,840 |
| Premium | $12,000–$18,000 | 65% · $7,800–$11,700 | 35% · $4,200–$6,300 |
A 5% maintenance reserve is included in each project fee and allocated to Roland for post-launch support (minor fixes, CMS questions, uptime checks). If the client needs ongoing work beyond this, they move to a paid monthly retainer from the Post-launch support table below.
| Add-on | Split | Rationale |
|---|---|---|
| Deep Research Package | 100% Alf | Pure design/research work |
| User Research | 100% Alf | Interviews, synthesis, recommendations |
| Photography | 100% Roland | Roland's direct deliverable |
| Email Hosting Setup | 50 / 50 | Shared technical + client coordination |
| Analytics Setup | 100% Alf | Technical implementation |
| Tier | Monthly | Alf | Roland |
|---|---|---|---|
| Basic (self-service) | $0 | — | — |
| Peace of Mind | $250/mo | 40% | 60% |
| Full Managed | $750–$1,500/mo | 55% | 45% |
| Hourly dev support | $150/hr | 100% (whoever does the work) |
| Service | Price |
|---|---|
| Deep Research Package (competitive + content + personas) | $2,500–$4,500 |
| User Research (5 interviews + synthesis) | $3,125–$5,250 |
| Product photography (Roland) | $500–$1,500 |
| Additional revision round | $150/hr |
| Email hosting setup (Google Workspace) | $150 flat |
| Email hosting setup (Zoho Mail — budget option) | $150 flat |
| Analytics setup (GA4 or Plausible) | $200 flat |
| Tier | Monthly | Includes |
|---|---|---|
| Basic (self-service) | $0 | Client edits text/images via Sanity CMS. No charge. |
| Peace of Mind ★ | $250/mo | 1.5 hrs dev time, security updates, uptime monitoring, priority email support |
| Full Managed | $750–$1,500/mo | Ongoing design/dev, SEO, analytics review, priority support |
| Hourly dev support | $150/hr | Quoted in advance for work exceeding 1 hour |
After launch, the client is responsible for these recurring costs:
| Service | Cost | Notes |
|---|---|---|
| Domain registration | ~$12–15/yr | Client purchases via Namecheap or GoDaddy |
| Vercel hosting | Free / $20/mo Pro | Free tier covers most small sites |
| Sanity CMS | Free | 20 users, 200K API calls/mo |
| Formspree | Free (50 submissions/mo) | Most sites need <30/mo |
| GitHub | Free | Private repos unlimited |
| Email (Google Workspace) | $7/user/mo | Gmail, Calendar, Drive |
| Email (Zoho Mail — budget option) | $1/user/mo | Custom domain email, 5 GB storage, free for up to 5 users |
vs. Squarespace $33/mo or WordPress hosting $15–30/mo + plugin costs. A strong competitive advantage.
20–35 hours · $2,500–$4,500
5–8 competitor analysis, IA & content strategy, audience personas, design direction brief, polished report
18–28 hours · $3,125–$5,250
Research plan, 5 user interviews, synthesis + affinity mapping, findings report with priorities
Included in every project: A light competitive audit (3–5 competitors, 6–8 hrs, done with Claude). Baked into the project price.
Optional add-on: Deep Research Package for clients who want data-driven decisions.
Introductory rates for our first three clients. Building our portfolio — passing the savings to you.
We're offering a 15% discount on project packages for our first three engagements. This applies to the base package price only — not hourly add-ons or post-launch development.
| Package | Full Price | Launch Price (15% off) | Your Labor Floor |
|---|---|---|---|
| Starter | $5,000 – $7,000 | $4,250 – $5,950 | ~$5,400 |
| Standard | $8,000 – $12,000 | $6,800 – $10,200 | ~$8,100 |
| Premium | $12,000 – $18,000 | $10,200 – $15,300 | ~$12,600 |
Introductory rate applies to the first 3 projects signed. Framed as "introductory rate" — not a discount. Includes a contract expiration date for a clean cutoff back to full price.
| Service | Rate | Why |
|---|---|---|
| Post-launch development | $150/hr | Already fair market rate. Recurring revenue shouldn't start low. |
| UX research add-ons | Scoped to hours | Priced per hour worked — discounting hourly rates is harder to walk back. |
| Copywriting | $1,000 – $2,500 | Third-party cost passed through at market rate. |
If a client pushes below 15%, offer a value-add instead of cutting price: an extra revision round, free 30-day post-launch support, or a complimentary SEO audit. Protects the rate while adding perceived value.